Market research breaks when the reasoning disappears.
Teams often rebuild the same market view across search results, spreadsheets, decks, analyst notes, and conversations. Sources fall away. Assumptions become facts. When conditions change, nobody can see which part of the original call moved.
MarketKeel keeps the evidence, calculation, interpretation, unknowns, scenarios, and saved decision together. The next review starts from a dated baseline instead of a blank page.
Built from chemical and manufacturing experience.
MarketKeel was founded by Brett Levy and shaped by hands-on work across chemical, industrial, and manufacturing markets—where pricing, feedstocks, operating rates, logistics, demand, and company actions rarely live in one clean source.
MarketKeel LLC is an independent Colorado company. Its source code, infrastructure, credentials, customer workspaces, billing, and operating records are maintained as a separate business boundary.
What the product is designed to preserve.
Keep the source with the claim.
Dates, periods, units, definitions, quality states, rights, and transformations remain attached to evidence.
Separate fact from interpretation.
Reported facts, calculations, assumptions, scenarios, and unknowns should never collapse into one confident paragraph.
Save the view that existed.
Briefs and decisions are versioned so a later review can explain what changed rather than silently rewriting history.
Say where the evidence stops.
A useful answer can be bounded. MarketKeel does not fill missing coverage with invented precision.
What MarketKeel does not claim.
MarketKeel is a research and decision-support product. It does not provide investment, legal, tax, or accounting advice. Market coverage varies, and a mapped market is not automatically live or commercially approved. Company inclusion is not proof of exposure, and a scenario is not a forecast unless the evidence and method support that label.