From source record to saved decision.
- Define the decision. Name the market, reader, scope, geography, horizon, and decision the work needs to support.
- Retrieve bounded evidence. Use approved connectors with explicit timeouts, schemas, freshness, rights, and degraded-state behavior.
- Normalize without erasing context. Preserve the original unit, period, publication date, retrieval date, revision state, source and transformation version.
- Calculate deterministically. Business-critical arithmetic runs through versioned, tested functions rather than free-form model generation.
- Synthesize within the evidence boundary. The narrative separates supported facts, calculations, interpretations, assumptions and unknowns.
- Review and version. The brief preserves its source record and can be compared with the next saved view.
The words describe different levels of support.
What the source states.
A dated observation or disclosure retained with its original definition, unit, geography and quality state.
What a versioned formula produces.
A reproducible result built from cited inputs, with the method and comparable basis visible.
What the evidence may mean.
An analytical reading that remains distinguishable from the underlying reported facts.
What still needs to be established.
The gap with the highest decision value, rather than a blank filled with false precision.
Language models explain and organize. They do not define truth.
MarketKeel may use OpenAI, Anthropic, or Google models to structure a question, select narrow research tools, summarize evidence, compare scenarios, and draft a concise response. The selected provider receives only the context required for that request.
Models do not silently calculate core metrics, authorize access, promote a source, create a billing entitlement, or convert an unsupported claim into a fact. Provider, prompt, tool and evaluation versions are retained where they affect a saved artifact.
A decision brief earns publication one claim at a time.
- Every material factual claim is cited or labeled as interpretation, assumption, hypothesis or unknown.
- Numbers retain their unit, period, geography, scale, revision state and comparable basis.
- Companies are described as exposed only when primary evidence supports that relationship.
- Scenarios identify assumptions, triggers, implications and actions; they do not invent probabilities.
- The opening names what would change the view and the most important missing evidence.
Revisions should be visible, not silently overwritten.
Government and company sources can revise prior observations. MarketKeel preserves source quality and retrieval context, creates new evidence and brief versions, and keeps the earlier decision record available. To report a potential error in public material, email data@marketkeel.io with the page, claim and source in question.